- Mike Lindell, CEO of MyPillow, wants to launch an e-commerce platform, “MyStore”, to compete with Amazon.
- He announced the upcoming launch on Steve Bannon’s “War Room: Pandemic” podcast.
- MyStore currently contains items like ‘Freedom Coffee’, ‘Unusual Flagpole in the US’ and books that are pro-Trump.
- See more stories on Insider’s business page.
MyPillow CEO Mike Lindell has another brand new idea – a patriotic e-commerce platform.
Lindell spoke on Steve Bannon’s “War Room: Pandemic” podcast on Monday, announcing that he will launch MyStore as a “competitor to Amazon.” Lindell’s latest appearance on Bannon’s podcast follows his last visit to the program two weeks ago, where he lingered on allegations of voter fraud and once again the unfounded conspiracy theory claims that former President Trump would be in office again in August.
The MyPillow website currently contains a version of MyStore with 81 products. These include ‘freedom flags’, ‘freedom coffee’ and – somewhat oddly – an ‘unusual American flagpole’.
The site also sells books about former President Donald Trump, including a book entitled “Love Joy Trump.” Lindell also listed his memoir, entitled “Mike’s Memoir: With God, All Things Are Possible,” which sold for $ 9.97.
“For years, entrepreneurs and inventors have been coming to me with products and ideas. They do not know how to market it and I have not had the time to show it,” Lindell said in a video on the website.
“I am going to bring selected products from big entrepreneurs here, as you can see today an example of what is going to change this country,” he continued.
“We’ll finally be able to see these products and bring these great entrepreneurs, their great ideas, to you, the public.”
The website also announces that there will soon be ‘hundreds’ of products, and it contains a link to a form where people can apply for ‘products ready for the market’.
It is unclear whether Lindell referred to the current iteration of MyStore as a good contender for Amazon’s dominance in the US e-commerce market, or whether he intended to launch another version of it.
In the space of just a few months, Lindell was banned from Twitter and sued by the voting machine company Dominion, after committing conspiracy theories for voter fraud.
Insider reported in February that he and his business, MyPillow, were expected to lose $ 65 million in revenue due to his election fraud claims, but analysts and marketing experts say he may be able to find a way to exploit the bad press to make money. to get. return.