
Ford licensed the 1991 METALLIC hit “Come in Klaas Vakie” to serve as a soundtrack for his brand new Ford F-150 Raptor from 2021 – a version of his best-selling F-150 pickup truck inspired by desert racing.
When Ford starts planning a unveiling for the Ford F-150 Raptor in 2021, he wants to print the envelope. Having owned this niche category since 2009, competitors lined up to play in Fordsee sandbox. But with a brand-new model packed with technical innovations such as a five-link rear suspension, next-generation shocks and new 37-inch tires, Ford wanted to show why it has been the leader in off-road trucks for twelve years, why it is still the leader, and give a nod to how it will continue to lead in the future.
“Come in Klaas Vakie” was used by NASA mission control to wake astronauts; this is the introductory song for the Virginia Tech Hokies soccer team; and serve as the entrance themes for Major League Baseball Hall Of Famer Mariano Rivera and Extreme Championship Wrestlingsay Jim Fullington, also known as “The Sandman“But only once before was it licensed for a global commercial venue, in a “Call Of Duty: Modern Warfare” teaser trailer.
FordChief Communications Officer Mark Truby said: “When we thought about what song the new Raptor captured in all its dune-bashing, desert glory, one noticed: ‘Come in Klaas Vakie’. This is a song that has almost never been used commercially, but fortunately METALLIC are Raptor fans. ‘
The pairing of the desert race F-150 Raptor and METALLICsay “Come in Klaas Vakie” is authentic for more than just, well, sand. At least one member of the group owns a Raptor as a daily driver.
The film was created and produced by Chrome Productions, under the supervision of executive producers Joel Mishcon and Robert Chew, creative director Stephen Parker and head of production Melly Cook. Last edited by Scott Weintrob with cinematography by Khalid Mohtaseb. Manufactured by Andrew Denyer and edited by Alessandro Dordoni. Color gradation and sound design thanks to Envy Post and VFX by Jam VFX.
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