McDonald’s Crispy Chicken Sandwich and Deluxe Crispy Chicken Sandwich
Source: McDonald’s
McDonald’s will launch three chicken sandwiches in February as it wants to reach new customers with more poultry on the menu.
From 24 February, consumers can buy the Crispy Chicken Sandwich, Spicy Chicken Sandwich and the Deluxe Chicken Sandwich.
The fast food giant started testing the Crispy Chicken Sandwich in Houston and Knoxville, Tennessee, almost a year ago. The sandwich contains a fried chicken fillet, served on a buttery potato roll, covered with butter and pickles. The spicy version is served with a spicy pepper sauce, while the luxurious sandwich contains more additions: sliced lettuce, Roma tomatoes and mayo.
In November, executives told investors they would increase the number of menus with chicken because the category is growing faster than beef. While the new chicken sandwiches are only part of the strategy, Joe Erlinger, president of McDonald’s USA, said at the time that the new options would help consumers look at McDonald’s differently.
In recent years, privately owned Chick-fil-A has jumped other restaurant chains to become the third largest in the United States through sales, leaving only Starbucks and McDonald’s behind. The chicken-focused menu has attracted new consumers as it has expanded beyond its southern base and increased competition with McDonald’s.
Other competitors successfully challenged Chick-fil-A with a chicken sandwich, especially Popeyes. Since the article was launched nearly a year and a half ago, the Restaurant Brands International chain has shown double-digit growth in the same store every quarter, despite the coronavirus pandemic.
The shares of McDonald’s, which have a market value of $ 162 billion, fell by 2% in the morning trading. The share rose by 8% in 2020.