McDonald’s Shamrock Shake: This Is When It Comes Back

McDonald’s Shamrock Shake: This Is When It Comes Back

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Starting Feb. 15, the popular milkshake as well as an Oreo Shamrock McFlurry will be on sale at U.S. restaurants for a limited time. These temporary offers, which include not only holiday items but also special offers like the McRib and famous meals, help McDonald’s create a buzz and increase sales.

Shamrock Shake and the Oreo Shamrock McFlurry return on February 15th.

McDonald’s first began selling the Shamrock Shake in 1970. Over the years, the burger chain has brought back the original as well as variations such as the “Shamrock Sundae” in 1980, a chocolate version in 2017 and the Oreo Shamrock McFlurry in 2020. The Shamrock Shake was first offered for sale at the national level in 2012.

Fast food chains constantly compete for customers’ dollars and attention, and specialty deals are a way to try to reduce the noise.

McDonald’s (MCD)has launched quite a few articles in this category over the past few months, including spicy chicken nuggets and offerings of famous meals featuring singers J. Balvin and Travis Scott. The offerings create a menu excitement that keeps customers busy, ‘said CEO Chris Kempczinski on McDonald’s most recent earnings call. Sales at US restaurants increased by 5.5% in the fourth quarter compared to the previous year.
The Shamrock Shake is part of a big month for McDonald’s, which is expected to roll out three new chicken sandwiches on February 24th.

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