McDonald’s refuses to compete in pole vault

New York (CNN Business) – McDonald’s launches new sandwiches next month in an effort to win the war on the fast food chain.

On Monday, the company announced three versions of a new chicken sandwich, which will be available at the national level on February 24: the Crispy Chicken Sandwich, covered with peppers and served in a pap roll; the Spicy Chicken Sandwich, which combines a spicy pepper salsa, and the Deluxe Chicken Sandwich, which comes with lechuga, tomatoes and mayonnaise. McDonald’s dijo to the investors in November that will hope for a new sandwich this fall.

The new products, along with a more fast car service and other changes, could help McDonald’s attract more traffic to its restaurants during the coronavirus pandemic and more.

pollo

Three new McDonald’s sandwiches will be launched in February.

In anticipation of the pandemic, the company is waiting for customers to provide informal fast food and hamburger series of high range. The amount of transactions in its EE.UU restaurants. which has been open for at least 13 months, at 1.9% in 2019, following a presentation by the Bolsa y Valores Commission. This year, McDonald’s franchise operators are warning that the chain needs a better sandwich to recover customers. “JFK pidió un hombre en la luna”, written on a map this year. “Our lame dude will have a sandwich of leader in his category”.

The hamburger chain, which serves chicken and chicken sandwiches nuggets McChicken at the national level, has tried fried chicken sandwiches in regional markets.

The poll, good luck to McDonald’s

And during a November webcast for investors, Joe Erlinger, president of McDonald’s USA, said that “a new sandwich of cruel, delicious and very hopeful” will be read in the United States menu this year.

It’s a good fit for McDonald’s, verklarning.

“At the global level, the category of poles is the double of the tare of the carne”, he says at the moment. “It’s becoming faster and represents a significant opportunity,” he said. “Developing an excellent poll reputation is one of our most lofty aspirations. Let’s know who’s customers Elijan McDonald’s on the pole ».

Erlinger agrees that the new sandwich “will stimulate our journey in the pollen”, suggesting that we sell more pollen products. McDonald’s launched the Spicy Chicken McNuggets car, its first new McNugget engine in the United States since the article was introduced on the 1983 menu.

Customers have been rewarded with the benefits of having a popular sandwich. Popeyes, who is adding to his new sandwich offer only two weeks after his launch at the national level in August 2019, has slammed Sandwich as one of the reasons for the ongoing crisis during the pandemic. Chick-fil-A, known for its chicken sandwich line, has been in a constant way for years.

Recently, the competence has been steady. Wendy launched a new version of his chicken sandwich in October. The classic Chicken Sandwich from the brand, with a fillet of fried chicken, lechuga, tomato, pickles and mayonnaise, replaces Homestyle Chicken Sandwich, which has been on Wendy’s menu for at least a decade. During the season, KFC tried a new sandwich of premium chicken called KFC Chicken Sandwich.

– Jordan Valinsky de CNN contributes important information.

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