The apt title “BTS Meal” will be sold on May 26 in the United States, Canada and Brazil, and shortly thereafter in nearly 50 countries spanning six continents and consisting of the ‘superstar band’s signature order’, the company said. Announced Monday. (The dinner will go on sale on May 27 in the band’s home country, South Korea.)
The meal features a 10-piece Chicken McNuggets, medium fries and Coke, as well as the American debut of two new dipping sauces – sweet chili and cajun flavors – inspired by McDonald’s South Korea recipes, the burger chain said.
The partnership with BTS is undoubtedly the biggest advantage of McDonald’s after the successes of J Balvin and Travis Scott.
In April 2019, BTS became only the third group in 50 years to have three number one albums on the Billboard 200 charts in less than twelve months, joining the group The Beatles and The Monkees. Spotify said that this summer it was the first ‘South Korean performance to hit the US singles chart’ with the worldwide hit ‘Dynamite’, which contains 815 million streams.
McDonald’s (MCD) the worldwide promotion for prominent meals shows how popular the year-old program is. Similar to the meals with other artists, the BTS Meal includes existing menu items and two new sauces that are easy to pick up and include.
Fast food chains operate on a razor-sharp profit margin, so promotions and new items help them get out of the competition. Instant service restaurants also try to send customers to their applications, which increases loyalty and sales. In the three months ending December 31, sales of U.S. restaurants rose 5.5 percent for at least a year, fueled in part by these promotions.