Emular to the league leagues is one of the propositions that in the MX League is analyzed to increase the teams’ innings. The centralized sale of assets such as uniforms is a first step
And League MX’s construction of a “plan de choque” against Pandemia del COVID-19. In an effort to mitigate the effects of the economic crisis affecting Coronavirus teams, we will not be able to sell all the television equipment of the Mexican tornado team in conjunction with any other plan. the commercialization of uniforms of all clubs, between other assets, in a single brand, as well as competing in NBA, MLB and NFL level competencies.
“We believe that the market pays more if the league negotiates. If you are Pumas and win five pesos for the sale of your uniform, I do not have to pay and I am not accredited that you will win more than five If we are going to see controversy, we will look at the market that is the uniform of one of the three most important leagues of the continent, we will see what we say about the market. This is evidence and it is clear that the market we have more than what we have, ”said Mikel Arriola, Executive President of League MX ESPN Digital.
The initiative is part of a shock plan against the effects of the COVID-19 Pandemic, which exposes clubs to meetings they hold with the President of the League. Only the uniforms should be sold commercially, as well as the publications and spaces in social networks.
“There are activities that we can better commercialize and centralize. We are centralized as it is negotiated by many parties to generate economies of scale and receive more from what we receive from each of the participants, we are aware of what assets we can measure in this channel. Uniforms, vallas, because urge regress fluore of money to teams to invest in talent, which is where it invests, in addition to basic forces, and is with the object of integrating into the public the most likely “, added Mikel Arriola.
The project methodology initiates an evaluation of the value of all the uniforms of the MX League teams, publications and social media. When public competitions are held in order for the interested parties to be able to bid and a single brand to compete with the concession, as found in the United States leagues (NBA, MLB, MLS, NFL).
“We first increase the value, by means of an evaluation, and take part in a private competition, for the public, asking about the market and competing the market for the asset, thus eliminating individual negotiations in which there are fewer”, he explained.
America, Chivas, Cruz Azul, Pumas, FC Juárez, Tigres, Monterrey and all the other teams were dressed for a brand name, looking to increase the size and mitigate the effects that provoked the Coronavirus Pandemic.
“There are other activists who are working on the integration market and also trade new ones, as well as teams like the Liga MX property, the spaces in social networks, those spaces that vigorize our market and sell to the president,” he said torneo.