The centralized right-of-way sales project, like the uniforms of the MX League teams, has a new front than regular, visible patrols in the players
The pandemic affected the finances of the teams of the First Division and ante this situation, the president of the MX League, Mikel Arriola, Reconciliation to ESPN that one of the proposals that is analyzed is that a single brand sees all the teams and with them ensure a mayor amount of entrants to each of the 18 clubs. This situation will lead to the abolition of the regulation that could benefit from affecting each team.
Francisco San José, Department of Mercatotecnia deportiva de la escuela de Ciencias del Deporte de la Universidad Anáhuac, señaló a ESPN Digital that in principle the idea can benefit from any of the teams, and that all of them will receive an equitable percentage, but first and foremost tend to liquidate the commercial agreements that exist between the different brands of ropa that exist in each of the institutions.
“This is a beneficial agreement. The agreements have different requirements and there are agreements that have deadlines and agreements and have a small budget. It’s a complicated legal issue, but it’s a possibility and the sum of all will generate more money than you can get through the markets, ”he said.
For the specialist, the main inconvenience is between the clubs that we have with more players and for those who have a bonus that they generate more resources in relation to the clubs that have less aficionados in a centralized sale of rights, in this case of uniforms.
“What happens is to divide everything into two parts. The price per game for the sale of players is in two. A percentage that is high for all. For example, a 70 per cent can be divided between all, but the other 30 per cent can be variable. Depending on the number of trucks sold, number of aficionados and other factors to be taken into account. Those who sell more than the rest of the percentage and those who sell, can get less changes. The other part has to do with equity. The ones that contribute the most to the business are the ones that receive the most, ”he said.
Other aspects that generate controversy during each tour are the number of patrons that each club exhibits at the jersey. While Leon is wearing his jersey to new patrons, Chivas has five. This company can generate a conflict with the commercial companies and if it has the regular number of brands that can hold one in its uniform.
“In the case of leagues, there are regulations and this is the number of sponsors that can put a team on the line. On the subject of pandemics and economic affirmations, the leagues have taken a lax position and reduced restrictions on patronage. MLS frees up the theme of manga, it is said that the pandemic will be able to negotiate teams with patrons, according to their accounts “, comment
For example, the NBA only allows a jersey holder, while only the NFL uniforms are visible on the brand that wears the uniforms.