Users familiar with webOS will notice the sleek, updated home screen that was redesigned immediately for enhanced usability to meet the needs of viewers’ changing habits for content consumption. The new home screen provides faster access to the most used apps and the discovery of content streamlines, with the ability to receive recommendations based on the user’s preferences and viewing history. To showcase the recommended content and related information at a glance, the new home is displayed in full screen as a central hub for settings and the larger webOS ecosystem.
In addition to the new premium design, LG’s new Magic Remote offers simpler operating features when using voice recognition with multi-AI offerings from LG ThinQ, Amazon Alexa or Google Assistant.* The Magic Remote is easy to navigate, smooth, easy to hold and use, and offers more user-friendly features, including fast connections between TV and other devices and keyboard shortcuts for accessing popular content providers like Netflix, Amazon Prime Video and Disney + .** Magic Tap, a one-touch Near Field Communication (NFC) feature on the Magic Remote, offers virtually instant access to numerous exciting viewing possibilities. By simply adapting to an NFC-enabled smartphone*** after the remote control, viewers can share content from their phones with the LG TVs or vice versa. Users can also view content stored on these phones on their LG TVs while using their favorite smartphone apps and features.
Users of LG’s latest AI technology, TV voice controls and Magic Remote can simply give viewers the information they need by using their voice. Magic Explorer, an enhanced version of LG’s Magic Link, can provide informative content related to what is displayed on the screen, allowing viewers to learn more about the actors, places, and other interesting things in the movies and programs they watch. . The content-dependent feature can also provide an easy and friendly shopping experience for products that appear on certain broadcast channels and LG TV services, including Live TV, Gallery, Settings and TV Guide by changing the color of the cursor when Magic Explorer has information to share.
What’s more, the new Next Picks feature can analyze viewers’ preferences to find more content that suits their tastes. Using the History of History, Next Picks can recommend two live shows or set-top shows, as well as one VOD title or show that viewers will find most appealing, saving time and effort to find what they are going to look at next.
“The latest version of our user-friendly open TV platform webOS 6.0 is the most important update since we first introduced webOS in 2014,” said Park Hyoung-sei, president of LG Home Entertainment Company. “With the new version of webOS, LG demonstrates its commitment to providing services, products and technologies that meet the needs and needs of our valued customers.”
Visitors to LG’s CES® 2021 virtual showroom from January 11-14 will be able to experience LG’s latest TVs with webOS 6.0 first hand. Follow other LG CES announcements on social media using # LGCES2021 and # CES2021.
* Voice recognition applied range: 2021 OLED, NanoCell, UHD Smart TVs and FHD TV with magic ready. Hands-free applied range: R1, Z1, M1, G1, NANO9Z, NANO9X, NANO99, NANO95.
** The choice of speed tests varies by country.
*** Restrictions apply. Certain features may only be available on certain smartphones.
About LG Electronics USA
Located in Englewood Cliffs, NJ, LG Electronics USA, Inc. is the North American subsidiary of LG Electronics, Inc., a global $ 53 billion global technology and manufacturing innovator. In the United States, LG sells a wide range of innovative household appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and vehicle components. The “Life’s Good” marketing theme encompasses how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. LG is a 2020 ENERGY STAR® Partner of the year sustained excellence. www.LG.com.
SOURCE LG Electronics USA
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