Reah Keem is just like you and me – she loves working on music, vacationing abroad, and is quite inspired by the fact that she can not visit a cool place at the moment. The biggest difference, though, is that Reah Keem is not a real person.
LG introduced Reah Keem as a virtual influencer who appeared during his live CES lead role to unveil the company’s new range of LG CLOi UV-C robots. The robot, announced by LG in December, is designed for high-traffic areas, such as hotels, and runs around with shining UV-C light that should reduce exposure to harmful germs. Keem’s job was to talk about how important the CLOi UV-C was for her own life, and take the opportunity to talk about how excited she was to start traveling in the real world again – a world in which she technically does not does not exist.
She may not need oxygen to breathe, but Keem certainly leaves her mark on the real world (including living in Seoul). She has about 6,000 followers on Instagram and a SoundCloud page with exactly one song. For what it’s worth, it’s pretty good.
Virtual influencers are not new, but the appearance of a virtual creator at a highly virtualized and socially remote CES really hammered home how strange this event was. It’s nothing short of weird to see a creepy accurate virtual influencer say things like “I’m not going to chill in my studio”, and work on some sick rhythms until the pandemic comes to an end and safe travel can resume. takes place.
Although, paying an influencer to promote something they do not really care about seems accurate to the influencer ecosystem. It is unclear whether LG actually created Reah Keem, or if LG paid her for her services whatsoever; a press release only says that LG ‘proposed’ Keem.
Will Keem have a future outside of this LG live stream? Will she face competition from other major virtual influencers, including Miquela Sousa (better known as Lil Miquela) or Shudu? Right now, she’s working on her sick beats in her cool home studio, but the virtual influencing scene is warming up.