Life Fitness has a solid source of fitness for the official fitness of Cubolife. Life Fitness will contribute to the cardiovascular training team and its team of brands such as Life Fitness, ICG and Hammer Strength.
The Cubolife connected modular gyms will be equipped with Life Fitness’s first quality kits
‘Cubolife launched with the proposal to innovate in the sports and welfare sector, and which is better able to associate with Life Fitness, a global reference company in sports machinery, and thus equip our autonomous high schools with high-tech products”, Dijo Enrique Casqueiro, CEO and co-founder of Cubolife. ‘This association has the object of offering a disruptive solution with which one can make sports in any place and practice the practice of sports in the free air, but also indoor, enhancing the traditional model of gymnasium. Fitness connected has one more product to choose from, with the Cubolife gyms equipped with Life Fitness”.
Through this association, Life Fitness in Cubolife wants to increase the well-being and the health of the people facilitating the sports practice in every place, there are gyms, special houses, hotels, ayuntimientos or companies. In line with this proposal, Life Fitness and Cubolife offer the companies a unique solution to combat the sedentary nature of modern workplaces and promote a sound work environment.
‘One of the goals of this association is to eliminate the barriers to movement during the labor day by offering employees the opportunity to train from their work place”, Dijo Fenne van den Hoeven, marketing manager of Life Fitness Iberia y BLX. ‘It is very important to note that the welfare programs will increase the productivity of workers by reducing austerity, presence and work stress, and will create a greater work environment ”.
Both companies are compromising with the energy boom and the zero impact on the medium environment, because the cubes and their equipment can absorb 100% of solar energy, and the high schools will not have an impact on the entrance.