Lenny Kravitz asks his fans to invest in your own life and become a heartbeat billionaire

Lenny Kravitz asks fans to invest in your own life and become a ‘Heartbeat Billionaire’ in the new Super Bowl ad for Stella Artois.

The 56-year-old rocker collaborated with the brewery for their campaign called Invest Your Heartbeats In The Life Artois.

The core of the new campaign is to make people realize that they need to spend their time spending it with those they love.

The ad opens with Kravitz walking to a drum kit while sitting down and saying, ‘We were all born with 2.5 billion heartbeats.

The rocker picks up the drumsticks, shakes dark shades and a gold nose ring with his distinctive dreadlocks, and adds, “It makes you a billionaire.”

He starts beating the drums before turning his parable into animated form while playing his song It Ain’t Over Till It’s Over.

He asks fans not to “waste the fortune in us” and suggests that they “invest in each other, invest in the moments we share.”

“Because you’re rich if you’re a heartbeat billionaire,” the singer added when he saw him mingling with a group of friends.

“Invest your heartbeat in the Life Artois,” he adds as the 30-second ad comes to an end.

“This life is short, and although we all have the opportunity to live through 2.5 billion heartbeats, each one is special and should be treated as such,” Kravitz said in a press release.

“This is a very powerful message and it comes at a very special moment for everyone to stop and marvel at the true richness of life – our time together,” he added.

As part of Anheuser-Busch’s commitment to building a more sustainable future, the film earned the Gold Media Seal of the Environmental Media Association and follows the guidelines for the sustainable production of TV, films and events.

Kravitz recently paid tribute to his iconic godmother, Cicely Tyson, who passed away at the age of 96 last week.

‘With inimitable style and grace, my dear godmother, Miss Cicely Tyson, made her grand exit to heaven. “She led a remarkable life until the last moment,” he began.

“A true pioneer who exposes her heart and soul so that we can see the spirit of the characters she portrayed so brilliantly, who continue to move and inspire generations,” he adds.