After 17 years with Coca-Cola, launching a variety of products, LeBron James is firmly competing with PepsiCo, Marmon continues to confirm on ESPN.
It is hoped that the Los Angeles Lakers star promotes the Mountain Dew brand, which has been transformed into one of the NBA’s principals when PepsiCo assumes the official social security burden of babies in 2015.
James firm for the first time with Coke in the spring of 2003 before the start of the new year, united to Nike y Upper deck as its most respected response societies. His agreement with the company expired the previous year when the parties could not agree to an agreement on an extension.
Traves de los anos, James tuvo su propio sabor de Powerade en su version de Sprite y estuvo en el corazón de una Campagne of marketing of Coca-Cola con Yao Ming para los Olympic Juegos de Beijing 2008. Su primer comercial de television fue para Sprite in 2003.
Forbes enumerates James as the NBA’s most active player in patronage, raising $ 50 million per year.
Sportkontoor van die Front Office por primera vez sobre la firma.