Korean retailers ride a bus in their short-selling war

The bus for campaign against short sellers in Seoul.

Source: Korea Stockholers Alliance

In the U.S., small investors have defied short sellers by teaming up online, renting billboards in Times Square and even flying banners from airplanes; in Korea they ride a bus.

A group of influential Korean retailers have declared war on short sellers under a campaign they call ‘K-streetbets’, mimicking followers of Reddit’s now famous WallStreetBets. forum that coordinated an increase in video game retailer GameStop Corp to pursue short sales.

On Saturday, the Korean Shareholders’ Alliance launched a ‘bus campaign’ to make its message heard at short selling.

The bus is painted with comics of people holding signs that say things like “I hate short sales”, “short sales should be abolished” and a call to let the financial regulation commission rule the shares. -sell, “dissolve”. It will travel around the capital Seoul for an hour every day from today until March. On its route: the Blue House, the FSC building and the National Assembly in the city’s financial district.

The push is the last of nearly 30,000 group of traders who made a short-selling ban imposed by Korea early last year to tame its markets as the pandemic spread.

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