Some people who eat King’s Hawaiian sweet rolls feel that the bread industry is misleading them.
A class action lawsuit has been filed in New York alleging that the company behind the roles is ‘misleading’ to customers who believe the roles are being manufactured in Hawaii. According to the documents submitted, the rolls are manufactured in California.
“While Hawaiian sandwiches and brand names alone do not cause people to make a product made in Hawaii more than a moon pie on the moon, the prominent placement of Hilo Hawaii gives a misleading impression to consumers,” a representative of Sheehan & Associates PC written to Fox News via email. “This is especially because King’s Hawaiian is the leading brand in this food category.”
On the company’s website, they say they started their ‘legacy of baking …’ in the 1950s in Hilo, Hawaii, where founder Robert’s Bakery opened.
According to the lawsuit, the plaintiffs would not have bought King’s Hawaiian sweet rolls if they knew they were not made in Hawaii. Damage, along with a change in label and packaging, is sought in the suit.
According to Kona Brewing and Hawaiian Host were also sued for similar reasons Hawaii News Now.