That was in 2007 when Kia introduced a new corporate grille Tiger Nose, a notable work by Peter Schreyer, who transformed the entire design of the entire South Korean series into what we see on the roads today.
Now, after more than 13 years, the carmaker is moving on to a new design philosophy to go with its revamped emblem and slogan. The new design identity, born in the new Kia EV6, the first battery-powered electric vehicle (BEV), is previewed in official images before the EV’s worldwide debut. With the revamped design direction comes a new face for Kia cars, dropping the famous tiger nose grid for the new “Digital Tiger Face” for the electrified era.
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Kia’s new philosophy, called ‘Opposites United’, is inspired by the contrasts in nature and humanity. The philosophy is based on five key design pillars: ‘Bold for Nature’, ‘Joy for Reason’, ‘Power to Progress’, ‘Technology for Life’ and ‘Tension for Serenity’. Needless to say, expect future Kia cars to adopt this design execution in the years to come.
In the EV6, the updated design philosophy is clear through the new face, with sharp lines complementing the successive dynamic light patterns as seen on the teasers released earlier. In profile, the EV6 looks like a crossover, although it sits relatively low on the ground. The turbulent C-pillar gives the EV a coupe-like silhouette. The rear is probably the most interesting part of the EV6, with the LED light group extending from left to right.
The cabin of the Kia EV6 was also unveiled, which the carmaker boasts of ” an innovative use of space ”, made possible by the new Electric-Global Modular Platform (E-GMP) making its worldwide debut in the Hyundai Ioniq 5 made The most important interior element is the curved screen on top of the dashboard that extends from the driver’s instrument to the center. The steering wheel is two-spoke, now bearing the revamped Kia logo. HVAC controls are said to be used under the big screen, using haptic buttons.
The Kia EV6 will have its full official debut this month, which should give us more information on the new EV’s drivetrain, including range and charging times. Availability has yet to be announced.