KFC’s new chicken sandwich
KFC
KFC starts 2021 by entering the chicken bread wars.
The latest menu addition from the Yum Brands chain will replace the Crispy Colonel sandwich in an effort to gain an edge over its competitors.
The contest kicked off more than a year ago with the launch of Popeyes’ version of the classic item, featuring crispy chicken on a buttery brioche sandwich with mayo or spicy Cajun sauce. The sandwich has helped boost double-digit sales in the same store for the Restaurant Brands International chain every quarter since its debut.
McDonald’s will launch next month. Everyone is trying to steal the momentum that Chick-fil-A has seen over the past few years, as it has become the third largest restaurant chain behind McDonald’s and Starbucks.
Starting Thursday, KFC’s sandwich will be available at select restaurants in Chicago, Kansas City, St. Louis. Louis, San Francisco, Seattle, Portland, Oregon, Louisville, Kentucky, Sacramento, California and Tulsa, Oklahoma. By the end of February, it will be available nationwide in all 4,000 KFC’s American restaurants. McDonald’s three chicken sandwiches will launch across the US on February 24
In the spring, KFC tested the sandwich in Orlando, Florida, and the article nearly doubled its original sales projections.
“Many customers have not yet considered KFC as part of the chicken sandwich conversation, but anyone who tastes this sandwich will know without a doubt that we are playing to win,” said Andrea Zahumensky, head of marketing at KFC US. .
The sandwich consists of a quarter-pound chicken breast fillet that has been double-fried, a toasted brioche sandwich, pickles and mayo or spicy sauce. KFC’s version is similar to ingredients like those of Popeyes, McDonald’s and Chick-fil-A. Everyone uses a breaded fillet, brioche sandwich and pickles. The main difference is the bread and frying method, which affects the texture and flavor.
Shares of Yum, which has a market value of $ 31.8 billion, have risen 3% over the past year. While KFC, Pizza Hut and Taco Bell recovered quickly in the US, its international locations took longer to bounce back from the coronavirus pandemic.