The model Kendall Jenner, from the famous Kardashian clan, was added to the list of famous women with a tequila brand, pero his incursion into industry has received some criticism and controversy, although the committee does not take the initiative with bad guys.
“For these four years he has been in a journey to create the tequila of the best sabor. Discovered dozens of cats and goats, travels to our distillery and entered anonymous and winning form competitions. We have logged in”, Jenner’s recent knowledge on his Instagram account.
The announcement of tequila 818 on the part of Jenner desató the halagos of miles of more than 154 million followers, as well as the critics more duras of his detractors, one when not treated by the first foreign celebrity to have a tequila brand.
The 25-year-old model was accused of using cultural appraisal with the most representative baby in Mexico, as well as the high value that it has to offer in the market.
“So about Kendall’s tequila me molesta, it’s the idea of white celebrities saquen provechox Mexican artisans and obtengan ganancias of our traditions when only visiting Cabo and Puerto Vallarta as places to vacation”, uitdrukking una usuaria en Twitter.
Without embarrassment, the director of the Tequila Regulatory Council (CRT), Ramón González Figueroa, said Jenner’s new move was not a cultural appropriation.
“Its brand is associated with the tequila agro-industry in Mexico and respects the denomination of ‘Tequila’ origin. We consider that the cultural appropriation is imitation of a product of a region and we do not win correctly with the industry it produces, it says, no have authorization for this “, expresses these thanks to Efe González.
For its part, the intellectual property advocate Roberto Arochi signaled that while Kendall’s tequila was realized under the regulation of the Mexican Institute of Industrial Property, the commercial power model.
“Impedirselo is the discrimination based on the simple hecho of being extranjera. The origin of capital is not impediment to be compared to a tequila brand”, affirms Arochi.
CULTURAL APPROPRIATION OR EMPRESARIAL MISOGINIA
Jenner now has the only artist to have his own tequila line. In Mexico, actress Kate del Castillo oversees the production of the tequila Honor and the failed Jenni Rivera tenía su tequila llamado La Gran Señora.
Asimismo, characters like the stadium singer Nick Jonas, the Puerto Rican daddy Yankee, the basketball player Michael Jordan, Dwayne “La Roca” Johnson and the actor George Clooney are only some of the artists he has taken to the tequilera industry, but no sido tan duramente criticized as the young.
“Kendall’s tequila is a cultural appropriation, but George Clooney’s no?”, Expressed another user in a Twitter message to signal that he was talking about a misogynistic case involving the young man more than one case of indignation cultural heritage.
For González Figueroa, the foreign investment in tequilera is not a negative thing and is considered to be “benefiting from internationalization and access to new markets”, in addition to ” origin.
“Of the 1,700 tequila brands that exist, 303 are owned by the wholesaler, but 100% of the tequila produced by dichas brands is produced in some of the 163 tequila distilleries that are in the region of origin denomination”, according to the director of the CRT.
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