Jaime Durán Barba, the ‘electoral guru’ who won the Guillermo Lasso victory | Politics | Notice

“I would like to thank Ivan Correa Calderón, campaign manager, and member of my team during the last eight years. Quiero agradecer también, porque es justo hacerlo, ‘n Jaime Durán Barba ya Santiago Nieto, quienes me acompañaron en est secunda vuelta electoral guiando strategically nuestro camino. Thank you very much “, said the night of Sunday 11 April Guillermo Lasso to confirm his victory in the presidential elections.

With these words, the candidate of the CREO-PSC alliance, now elected president, reconciled the good work realized by a multidisciplinary team, with political experts, specialists in social speeches, public relations and multimedia that radically transform the image, the discourse el balotaje.

In this team, which also accounts with exacerbations of Xavier Hervas, is Durán Barba, who also lost vital, at the moment, in the 2015 election victory of Mauricio Macri, in Argentina, against the kirchnerismo that lifts 12 years in power . Además, is the assessor of Guayaquil’s exaltation Jaime Nebot.

Hecho, the main media of Argentine communication is the caliphate as an “electoral guru”.

Durán Barba helped to reconstruct the background and form of Lasso’s candidacy, which with its adjusted step to the ballot and the difference of 1.2 million votes that the candidate Andrés Arauz did not have a future hopeful.

Follow the diary La Nación of Argentina, it is believed that Durán Barba was stunned by the slogan, that golf with force to his rival, # AndrésNoMientasOtraVez, that there is a tendency towards social speeches in the presidential debate.

Hecho, the experimental assessor ensures that this slogan can not be considered “successful campaign” and is a “meme drop”, a technical element that is not an insult and is defined as a broma that can not have ideological content or aggressive.

Support from Jaime Vargas to Andrés Arauz and the silence of Jaime Nebot in a campaign to help Guillermo Lasso win in the sites where Yaku Pérez has two votes, assured analysts

‘Jaime Durán Barba is a man with a lot of experience in political consulting. I have had good results at an international level and have voted on my campaign in the second round. It’s a person who’s open who’s listening to my work team”, Dijo Lasso in an interview with a digital media on the 1st of April.

Of these statements, Durán was interviewed by Argentine Radio La Pizarra. According to the assessor, Lasso defends the elections with a margin of five percentage points, which confirms the past step.

‘Lasso hizo una disastrous campaign in primera vuelta. A campaign that welcomes you. An economic ideas campaign and this is what people are talking about and what they are doing in Arauz”, Indicó. In fact, the 180-degree turn of the current president has lifted it to victory.

También also noted the mistakes of the Arauz campaign and came to the verdict, in particular, the temperament of Rafael Correa, his leader, who did not want to make a campaign, said that in a second the UNES political team decided to separate the image of the president from his campaign messages.

‘The people do not vote for a second and Arauz can not despise this image”, Añadió.

Compare the situation with what was said in the 2014 elections when Mauricio Rodas, who also took over, won the Alcaldia of Quito in front of the candidate of the corroso Augusto Barrera. In this campaign, according to Durán, Correa’s support was decisive for the failure of his post.

“Ten days ago, we voted in favor of Barrera (voting intention) and Rafael (Correa) lost his seat and entered the campaign as a local. Hizo todo it posible, bajo impuestos municipales que eso el podium hacer, belediging a Mauricio (Rodas) ylo acusó de ser el maximo líder de la latinoamericana. A violent attack that took us 15 points more, ”he said.

Entonces, Correa “violently” violates Arauz, who is also very young, “aplasto altogether and the bag of the campaign”. “The one who advances Arauz’s the rape of Raphael, and does not believe that he flees from his evil sense of temper”.

Another effective strategy of Lasso’s campaign team was to “silence” Jaime Nebot from the Christian Social Party. Different from the first flight, for the campaign Nebot ballot did not participate in the corridors of the current presidential election.

‘Relationship with Lasso estaba rota, pero nos acercamos en segunda vuelta’

In that same interview, Durán Barba stated that Guillermo Lasso had a “old” love affair that was “broken” by a dozen years of “unpleasant manner”. “We do not want to talk about a word”. Although no one was able to send in the perfect solution, which is not strange.

Sin embargo, lieu de la primera vuelta se “sentaron a conversar”. Decidieron will conduct a deep inquiry to saber si Lasso “tenía chance de ganar”. What the investigation reveals is that the two candidates have complicated problems and, in particular, that Arauz has “the black Correa shadow”, because he is working hard.

Various factors determine the career of Andrés Arauz between the first and second electoral power

The first electoral poll conducted by the campaign team, Durán, found a result of 42% to 28% in favor of Arauz: “But this situation is the last question that Confidential Information has made a big advance and we have a 37-37, empate. The distance is five points each day. Although I have not been very impressed with the voters, I believe I will end up leaving Lasso with five points”.

Durán Barba’s contribution to derotar to kirchnerismo

The victory won by Guillermo Lasso is comparable to that of Mauricio Macri, in 2015, in Argentina.

De hecho, hay ciertas semejanzas. Lasso venni a la revolutionie ciudadana en las urnas luego de 14 años en el poder y Macri hizo lo propio luego de 12 aos del kirchnerismo.

The Argentine media of communication indicate, in this year, that Durán Barba’s contribution was decisive in order to win Macri.

The new guru of the Argentine power conceives the politics with herramentas of marketing y focus group. For the Macri star assessor, the symbols should be prioritized in the transmission of a concept, so I recommend that you have a list of keywords that transmit ideas to the images that transmit sentiments “, indicates the Argentine organization Nuso sobre Durán Barba .

Without embarrassment, the mass of unpopular economic decisions disgusted the governing body of Macri to the level that it lost the opposition to the ecclesiastical Alberto Fernandez.

“I accept what I call”, written by Jaime Durán Barba in the Argentine period Profile about the macri derrota. Afirmity that all the inquiries, made by the Macri team, failed because “they are part of the civilization and at the moment have no replacement”.

Además, in the interview with La Pizarra, Durán Barba said that the discussion in Argentina was “very frustrating” and ensured that both the macrismo as the kirchnerismo deben took care of his projects because he would not see a third force that the “barrier”.

And it is clear that the Argentine nation is “always discussing the things of the XX”: “No, Ecuador is better, but we are very attractive, very comfortable when it comes to production. big explosion, you have established 10 verades peronistas. I do not know, it is much more recent ”. (I)