Jaguar Land Rover cuts back a quarter of its production over the next five years, Automotive News reports. The news came via an investor offer.
However, if there is a popular JLR machine that you know and like, do not worry too much – the brand cuts come mainly in the form of projects that have been announced but not yet started, such as the Jaguar XJ sedan it already reported will not happen.
JLR has promised that it will retain all its manufacturing facilities, but this is only one way to develop future development, especially as far as the production of electric vehicles is concerned. Jaguar will be fully electric by 2025, and Land Rover will join the party by 2039. JLR is likely to use the resources and channel them to create a unique style of electrification.
This news also comes in the wake of new CEO Thierry Bollore has announced that JLR’s break-even point in car sales has been reduced from 600,000 to 400,000. If you have the opportunity to rework your operation, this is a good time to do it.
Auto News also reported that JLR is looking for a partnership with an external company create that electrical platform. It would be expensive to try to create that platform internally; it takes a lot of research and trial and error before car companies can really perfect their EV base; it will be necessary for JLR to find that external partner if it wants a fully electric Jaguar range by 2025. According to Bollore, the decision to partner with a partner was a matter of scope and speed to go to market. ”
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It makes sense. Ford did a similar thing by using Volkswagen’s MBE’s only electric vehicle platform to develop its new range of EVs. Companies that have an edge in developing electric platforms could benefit from this, as other automakers now realize they need a strong base to develop their upcoming carbon-free plans.