Jaguar will only build electric cars in 2025 as part of a comprehensive “Reimagine” strategy, the company announced today. By 2030, Jaguar’s brand will be completely electric, with no gas or even hybrid models to choose from. Meanwhile, its Land Rover division will start moving toward electrification, with six new models set to launch over the next five years, starting in 2024. Land Rover plans to sell 60 percent of its cars in pure electric form by 2030, and all of Jaguar Land Rover’s models will be available in electric variants by the end of the decade.
The group will use three platforms that are compatible with electric drives. Land Rover will use one called EMA (Electrical Modular Architecture) for its EV models and another called MLA (Modular Length Architecture) for hybrids. Land Rover currently has three families of SUVs, the Range Rover, Discovery and Defender, but has not yet said what will be electrified first.
Jaguar, meanwhile, will use a new “pure electric architecture” for its upcoming vehicles and will remove its planned flagship XJ limousine, which is expected to launch this year. “While the name tag may be retained, the planned Jaguar XJ replacement will not be part of the range as the brand wants to realize its unique potential,” the company said in a press release.
Jaguar has revealed little else about its EV model strategy and how the current I-Pace electric sport utility vehicle fits into it. It appears that its current gas and hybrid vehicles such as the XE, XF, E-Pace and F-Pace have been scrapped and replaced with all-electric versions.
Jaguar has said it will invest £ 2.5 billion ($ 3 billion) in the new strategy, setting aside £ 35 million ($ 48.7 million) to pay fines for the missing EU emissions targets in 2020. The company also works on hydrogen fuel cell vehicles. , and plans to test prototypes on the road within a year. CEO Thierry Bolloré said the strategy would focus on ‘quality over volume’ and that the company did not intend to close any of its car plants in the UK or elsewhere around the world.