‘It’s an adrenaline rushing mountain’: inside the Super Bowl mid-season spectacle

The world of sports is enthusiastic about Tom Brady by launching his Super Bowl record this morning against Patrick Mahomes. But when Brady, who was looking for his seventh birthday in an infamous career in Salon de la Fama, sold the camp in the middle of the season, the center of the screen went to a man who made the decisions by the Super Bowl executive, and many decisions were discussed. , debates and speeches, including, burladas.

Do not import the action on the camp in the game, for many, this weekend ends The Weeknd. And the man who helped bring the mid-season spectacle of Super Bowl LV from the mega-star of pop is a British television director named Hamish Hamilton.

From the show recorded by The Who in 2010, Hamilton, who now has 54 years, has been involved in shows featuring famous musicians that we know from a single number: Madonna! Beyoncé! ¡Gagá !, the bands that he called the sonorous band of a generation, like Coldplay, Maroon 5 and Black Eyes Peas.

Global interest in the mid-term spectacle is nothing new, although in 2021 marks the 30th anniversary of the NFL’s rumbo cambio of traditional band acts and contemporary music acts, and what a change.

The Super Bowl XXV, also celebrated in Tampa, commenced with a sublime interpretation of Star Spangled Banner no less than by Whitney Houston.

The mediocre time was announced as “A little world salute to the 25 years of the Special Bowl” with New Kids on the Block.

The Desert Operation Tormento dio as a result of the program being retrieved after the game with a notice of the Gulf War in his place.

There was a decisive moment and the league never got back, reserving famous names like Michael Jackson, Diana Ross and Boyz II Men in the 1990s.

The Aughties made testimonies of U2’s catastrophic action after September 11, the infamous incident of Janet Jackson and Justin Timberlake, known as the “Nipplegate” of 2004, in Prince in 2007, was quoted as the best in the middle of history.

All of these actions were fundamental moments before Hamilton took place in 2010.

The included audience excelled at the game audience on occasion: in 2015, Katy Perry and her coloring partners attracted 118.5 million spectators, compared to the 114.4 million game media audience.

For Hamilton, created in the north of England in the 1970s, the notion of the Super Bowl was literally a very special concept.

“Crecí en Blackpool”, Hamilton wrote in a CNN and a rare interview. “These are the antiquities of the Internet, mobile phones and the global media exchange. My only knowledge of the sport is actually my local football team, Blackpool, there are many thousands of miles away in the city, Liverpool, which at the moment dominaba el futbol europo. ‘

Hamilton drew attention to the United States’ ability to lead the British Grammy Awards, the British equivalent of the Grammys, and also held the London 2012 Olympic Games Opening Ceremony at the Oscars in his curriculum, directing the Super Bowl mid-term spectacle is, well, the Super Bowl of its career when it comes to influencing culture.

“We always look to the other side of the Atlantic haha ​​is this tierra desconocida of opportunities and excellence”, dobbeltsteen. “Ahora, estar creando estos enormes spektáculos en el mismo epicentro de la cultura estadounidense me llena de enorme orgullo”.

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