Fiverr, a digital marketplace in Israel, shines the spotlight on Four Seasons Total Landscaping in a sensational ad launched during Super Bowl LV.
Looking back on viral presidential election moments after the US, one of the most memorable is undoubtedly linked to the store in Philadelphia. On November 7, four days after the election, Four Seasons Total Landscaping’s indescribable parking lot – located between a local sex shop and a crematorium – will be the site of a press conference hosted by former President Donald Trump’s attorney Rudy Giuliani. The purpose of the event was to discuss the Trump campaign’s legal challenges for the election results; however, the unexpected location of the venue led to speculation that it would originally take place in the luxurious Four Season Hotel. The campaign of Giuliani and Trump never acknowledged that a mistake had been made, and proceeded with the press conference as planned. After the incident, Four Seasons Total Landscaping became an immediate beacon in Philadelphia. Marie Siravo, founder of the store, has become an icon for small businesses struggling amid the pandemic, after launching a range of humorous merchandise featuring slogans such as “Lawn and Order” and “Make America Rake Again.” was a very funny and epic cultural moment in 2020, “Gali Arnon, head of marketing at Fiverr, told The Media Line. 
cnxps.cmd.push (function () {cnxps ({playerId: ’36af7c51-0caf-4741-9824-2c941fc6c17b’}). deliver (‘4c4d856e0e6f4e3d808bbc1715e132f6’);});
if (window.location.pathname.indexOf (“656089”)! = -1) {console.log (“hedva connatix”); document.getElementsByClassName (“divConnatix”)[0].style.display = “none”;}The high-profile ad, which airs during the third quarter of Super Bowl LV, will focus on Siravo and her decision to turn the incident into a business opportunity via Fiverr’s platform. “We built their entire website and redesigned their logo. We did some t-shirt designs for their merchandise range,” Arnon said. He cites the story as an example of the ‘American dream of steroids’. Most small businesses in the US have suffered financially due to the pandemic, according to a survey by the Federal Reserve released last week. Of nearly 10,000 businesses surveyed by the Fed, a whopping 95% reported being negatively affected by the pandemic, while 78% said they were experiencing a drop in revenue. ‘Fiverr helps small businesses tell the story [of the ad] is about one small business that can set an example for so many others in the US, which is basically the backbone of America, “emphasizes Arnon. Fiverr, based in Tel Aviv, has flourished in recent years due to more and more companies moving to online and remote work models during the COVID-19 pandemic, offering a wide range of freelance services in more than 160 countries, including graphic design, digital marketing and video production.
Arnon did not want to disclose exactly how much the Super Bowl ad cost. Nevertheless, well-known figures show that a 30-second place costs at least $ 5.5 million, according to Ad Age, a website that reports on advertising. That’s about the same cost as the 2020 Super Bowl. By contrast, 30 seconds of airtime in 2019 was $ 5.25 million. According to the company, their shares have risen by more than 1,000% in less than a year and are now valued at more than $ 8 billion. “It was an important year for Fiverr,” Arnon confirmed. ‘We were very humbled to see how many freelancers joined the platform in search of jobs or freelance work, [as well as] how many businesses from around the world have joined the platform to find services and access to resources that can help them move and adapt their business in these unprecedented times. While some major brands that have long been associated with the Super Bowl have pulled out this time around – such as Coca-Cola and Budweiser – there are a number of newcomers on the dossier in addition to Fiverr. These include DoorDash – which grew its business during the pandemic as restaurants increasingly rely on deliveries – and Indeed, a company in Austin that helps job seekers find many remote opportunities. Another newcomer to the Super Bowl ad blitz is Dexcom, a San Diego, California-based company that specializes in glucose monitoring systems for diabetes management. The company’s advertising campaign features singer-songwriter Nick Jonas, who was diagnosed with type 1 diabetes at the age of 13.
Dexcom’s new G6 CGM technology uses a small portable sensor and transmitter to measure and control the glucose value in an easy decision, thus eliminating the need for painful finger stimuli. As part of this health-conscious campaign, Dexcom will also give football (and music) fans the chance to watch the game with Jonas via an interactive augmented reality (AR) experience. Fuse.ar is the Israeli company behind the enthralling technology. “What we’re basically making possible here is that Super Bowl fans can have videos with Nick Jonas created directly from their computers or mobile devices,” Fuse.ar CEO Liat Sade Sternberg told The Media Line. 