Apple’s 5.4-inch iPhone 12 mini, which is the smallest iPhone released since 2016 iPhone SE, may not be selling as well as Apple had hoped. According to new sales figures from Consumer Intelligence Research Partners, the 12iPhone 12 mini had a lower number of sales than other iPhone 12 models offered by Apple.
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Together, all new iPhone 12 models accounted for 76 percent of iPhone sales in the United States in October and November. The standard iPhone 12 was the best-selling model, accounting for 27 percent of sales.
12IPhone 12 mini sales accounted for only six percent of total iPhone 12 sales during the launch period, while the iPhone 12 Pro and Pro Max had sales numbers closer to the iPhone 12.
IPhone 12 models gained a significant share at launch, but with mixed results, as 12iPhone 12 mini seems to have been lost among the other models, “said Josh Lowitz, CIRP partner and co-founder.” Apple not only has a wider range of new models than ever before, and also splits the launch into two pairs of models, so it’s hard to compare to previous launches. In addition, Apple unveiled a new iPhone SE earlier this year, further complicating the range.
Last year’s iPhone 11 models accounted for 69 percent of sales in the period after their launch, so the iPhone 12 models generally outperformed. In 2019, the iPhone 11 was the top-selling iPhone, accounting for 39 percent of sales, with the 11 Pro and Pro Max accounting for the remaining 30 percent.
Compared to last year’s launch of iPhone 11, which accounted for 69% of sales in the period after launch, the four iPhone 12 models performed even better, with 76% of sales. However, there was no clear leader among the new models, with sales evenly distributed among iPhone 12P, 12 Pro and 12 Max. In contrast, iPhone 11 had an incredible 39% of sales in 2019, while iPhone 11 Pro and Pro Max combined only 30% of sales.
CIRP speculates that the availability of lower-cost models such as the $ 399 iPhone SE, $ 499 iPhone XR and $ 599 iPhone 11, ultimately limited the appeal of the more expensive iPhone 12 mini, which costs $ 699.