Intel’s version of a MacBook Pro looks even better than a real version

Intel has launched a new advertising campaign with Justin Long, “I’m a Mac” actor from Apple, but for this campaign Long praises computers and compares them to MacBooks. The thing is, for reasons we can not quite fathom, Intel actually made the MacBook Pros appear in its ads better than it is in real life, as technician YouTuber Rene Ritchie spotted.

Look at these two photos. The one on the left is a photo of a MacBook Pro with an M1 chip The edge review. The one on the right is taken from this Intel ad. Can you see the difference?

I’ll spoil it for you: Intel’s version of the MacBook Pro has much thinner screen fields, making it an almost edge-to-edge screen. I would love it if the MacBook rings are that thin! (Although Intel’s version of a MacBook Pro does not have a webcam. Bummer.)

But Intel’s fantastic full-screen MacBook Pro did not make just one appearance. It’s also in this ad, which tries to silence the MacBook Pro because it’s not a 2-in-1. Look at the Mac – all screen!

Image: Intel

Intel did confirm The edge that it used real MacBook Pros with an M1 chip in the ads, but the company did not want to say what it changed or not: ‘Regarding the filming and display of details, we do not currently comment. not, ”said an Intel spokesman.

What probably happened here is that Intel changed the look of the MacBook Pros screens in post-production, which had the effect of making their screens look better than in real life. (And if you look at the second ad’s picture, you can see a kind of blackish haze appearing across the screen, which probably would not be in reality.)

In my opinion, these ads also miss the point. None of Intel’s four new ads demonstrate how Intel’s chips can compete with the real advantage of the MacBook Pro: Apple’s fast and battery-efficient M1 chip. (So ​​far, Intel has only produced cherry-picked benchmarks to try to bounce back on the M1.) And by trying to dive into the MacBook Pro, Intel is also in a way weakening itself, as it still offers chips for some models of the Apple laptop.

And seriously, the MacBook Pro on the whole screen not only looks well?

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