Intel’s Anti-Mac Advertising Campaign Highlights M1 Shortcomings

With the launch of the M1 Macs in November last year, Apple officially began the transition from Intel’s chips, and it’s clear from Intel’s latest advertising campaign that the company feels threatened by Apple’s decision.

In ads shared on Twitter, Intel highlighted the shortcomings in Apple’s ‌M1‌ Mac series. An ad this week, for example, points to the gaming capabilities of Intel chips. Intel names Rocket League, a game not available on Apple’s platform.

An ad from last week highlighted by 9to5Mac points to the lack of a touch screen on Apple’s Macs. “Only one computer offers tablet mode, touch screen and stylus capabilities in a single device,” reads the tweet from Intel.

Intel’s tweets link to a video from YouTuber Jon Rettinger, which demonstrates laptops with Intel chips and compares them to the ‌M1‌ Macs.

Apple’s ‌M1‌ chips received a lot of attention during the launch due to their impressive speed and power efficiency, which is unmatched by Intel chips. Earlier this week, Intel launched a series of “carefully crafted” benchmarks to prove that Intel’s 11th generation processors are better than the ‌M1‌ chips, but the benchmarks are designed to benefit Intel machines and were developed by Apple columnist Jason Snell described it as “M1”. -unfriendly. ‘

Intel’s anti-Apple advertising is probably just underway, as Apple plans to be largely free of Intel chips within a two-year period. Apple is transferring its entire Mac range to Apple silicone chips, and the MacBook Pro and iMac will be refreshed next.