As part of its offensive advertising campaign, Apple’s new M1 processor, Intel has launched a new website ‘PC vs. Mac ‘introduced what it takes to convince visitors that a computer surpasses the Mac.
Noted by MacRumors, the new website tries to point out errors with the M1 disk as well as MacOS as an operating system.
Intel’s website says that Apple’s M1 Mac standards can not be “translated into actual use” and that the M1 MacBook features “just can no longer be enlarged” when compared to 11th generation Intel computers. slides are compared.
The site tries to argue that “PC offers users a choice, something users do not get with a Mac.”
Intel positions computers as more “personalized” to suit the user’s “specific hardware and software needs,” while the M1 Macs offer “limited” applications for support, games, and device creation. “The bottom line is that a computer offers users a choice, something that users do not get with a Mac,” the website says.
The website points out that there are computers with a full touch screen while the Mac is placed for the Touch Bar.
Computers offer a “full touch screen” instead of the “limited Mac Touch Bar,” along with “2 for 1 form factor options,” while Apple charges customers for “multiple devices and equipment.” The site highlights specific software like AI-based content creation tools from Topaz Labs, which is said to be faster on 11th generation Intel Core chips and faster Chrome performance.
The new website is part of a new campaign by Intel in its efforts to get their feet wet after Apple shocked the processing world with its new M1 chip for the Mac. The company recruited Justin Long, the actor who portrayed the Mac man in the old Mac vs PC ads for Apple, to now try to lead customers in the opposite way.
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If you’re not worried about what Intel has to say and are looking for your next Mac, check out our list of the best Macs of 2021.
It is unclear how the campaign will go, especially since the company is catching up with not only Apple but also AMD in terms of processing technology.
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