Incoming CEO of Intel plays the inability to ‘deliver better products’ than Apple’s M1 chip

Incoming CEO of Intel, Pat Gelsinger, said that the company should deliver ‘better products’ than Apple, which he describes as a ‘lifestyle business’, and says that Intel’s best days are ‘before that’ (via The Oregonian).

Gelsinger said at an Intel news conference yesterday that Apple is merely a ‘lifestyle business’, and Intel should be able to surpass its technology:

“We need to deliver better products to the computer ecosystem than any possible thing a lifestyle business in Cupertino has. We need to be that good in the future.”

The atmosphere at Apple comes after the launch of Apple Silicon last year, which began moving Intel chips inside Mac computers. The M1 chip, Apple’s first personal silicone processor for the Mac, far surpassed the capabilities of peer-to-peer Intel offerings, with significantly better performance and power consumption.

Gelsinger will replace Bob Swan as Intel’s CEO, having already spent 30 years at the company before joining in 2009. He was the company’s first chief technology officer before becoming VMware’s CEO. Gelsinger spoke to employees and insisted that Intel have its best days ‘at the door’.

He joins the company in a time of crisis, as it faces several threats. With Apple’s major customer abandoning Intel for its own silicon, and Microsoft expecting to follow suit in the near future, Intel has struggled to deliver technological innovations. This is after the company repeatedly reported delays with its latest processors, while its main competitor, AMD, grabbed valuable market share.

In December, a large $ 1 billion hedge fund in Intel, Third Point, issued a letter urging Intel to take “immediate action” and shake up its business model to address the growing threats to the company. combat. Gelsinger’s arrival will please shareholders in one way or another, but the company still has a way to get its feet wet.

Gelsinger will start as CEO next month, after being lured away from his current job with a package that is believed to be worth $ 116 million.