Reddit may not have had the most memorable ad during Sunday’s Super Bowl, but it certainly did have the shortest.
The community discussion site, recently in the news after some of its commentators wildly traded stocks like GameStop Corp. GME,
debuts its first Super Bowl ad with a five-second text card that looks more like the end credits of ‘The Big Bang Theory’ than a typical high-production Super Bowl ad.
“If you read it, it means that our bet has paid off,” reads the ad. “Large playgrounds are expensive, so we could not buy a complete one.”
The price of a 30-second ad for this year’s Super Bowl was $ 5.5 million, according to Variety, which would be about $ 915,000 for five seconds.
Update: It was rebroadcast before the start of the fourth quarter, so the budget is likely to hold up a bit higher.
In just five seconds, Reddit was still not the shortest ad in Super Bowl history: Miller High Life had a one-second ad in 2009 and Seattle-based Ivar’s Seafood Restaurants ran a local ad the same year. broadcast.