“I want to be the duo of the Los Beatles”: habló the man who “bought” Shakira

The Empress Merck Mercuriadis
The Empress Merck Mercuriadis

Merck Mercuriadis, the ex-manager of Beyoncé and Guns N ‘Roses and founder of the musical investment company Hipgnosis, which acaba to buy the rights of Shakira’s song catalog, is converting rapidly into the most influential and disruptive man in music. The accounts of the last days he clearly stated.

This 57-year-old Canadian in Quebec creates music at great times of crisis and its most attractive is that we are importing what is happening.

Here’s the explanation Mercuriadis in an interview with the diary The Telegraph: “Si Donald Trump hace algo loco como lo hizo anteayer [la entrevista fue dos días después de los disturbios del Capitolio], the price of gold and petroleum will be affected, while the songs no. Porque if you are living your best moment, you are hooking up with a sonorous band of great songs, and if you are experimenting with challenges, you are still consoling with great songs. Always be consuming”, Explained.

Travels of its company Hipgnosis have invested miles of millions of dollars to gain control -total or partial- of the classic 60-mile rights of pop and rock.

“The man who is spending 1,700 million dollars on the rights of his favorite songs,” the New York Times reported in a profile he told Mercury in December. A number that, a month later, was short.

Each time it reproduces some of the songs that it controls, it makes a lot of money. Your society is Nile Rodgers, the legendary producer and bassist of Chic and David Bowie, ‘n vreemde Mercuriadis also represents some time.

A song is not only something that can be listened to. It’s something that can poseer as active. “The beginnings of these songs are proven to be very predictable and reliable. Y, por tanto, se puede invertir. “When miras are predictable and reliable, they are the different reasons for investing in things like gold and petroleum”, explained the executive who entered the business 19 years ago with a job at Virgin Records of Toronto and today a staff of 19 employees in the offices of the London Barrier Notting Hill.

Mercuriadis also worked for 20 years during the expansion of the Sanctuary Music management company and went on to represent and produce the artists such as Axl Rose and Elton John.

The Empress lives in Westbourne Grove with his wife and four children. Where’s Westbourne Grove? Because saying that his love for The Clash means he will never be able to live in Westway (the land of the band). Musically obsessive, his most coveted position is a mesa company label for four members of the punk band.

“Once a song has been shared with the part of our society, it will always be like the part of our society. If you are listening to a Nirvana disco 25 years ago, it is likely that you will be listening to this disco when you are 42 or 60 years old, ”he said in statements to the British media.

The Colombian super star of the pop Shakira has been converted by the ultimate artist to sell the rights of his 145 songs to Hipgnosis Songs Fund, which contributes to London. The company specializes in the detailed financial revelation of the agreement, which is the most recent Hipgnosis has received from others this year with Neil Young, the guitarist de Fleetwood Mac, Lindsey Buckingham, and the product or discotheque Jimmy Iovine.

“I am very happy to associate with this company directed by Merck, which really values ​​the artists and their creations and is an ally for the songwriters of all the world”, said Shakira in a statement, announcing a contract with Hipgnosis in the one who gave 100% of the rights of his 145 songs published in the magazine.

Nile Rodgers and Merck Mercuriadis
Nile Rodgers and Merck Mercuriadis

In three years, since the launch of Hipgnosis, Merck Mercuaridis and its company Nile Rodgers, it has owned 60 million songs. Su primera adquisición fue Neil Young, a strange compraron that is 50% of su catálogo music.

More about his passion for music, Mercuriadis perfectly knows the potential of his business. “He has always believed that the songs that excite and the music, the art in general, have a real value. What the people really do not recognize is that when a song is found in a tried and tested, the pattern of guns is very predictable and reliable, and because it can be inverted, and these songs are as valuable as the oil or the oil”, Declared the executive of origen griego in 2019.

The businessman has been adapting himself to the new universe of streaming.

“The COVID-19 pandemic has caused the people to see streaming as an essential utility with gas or electricity.”, afirmó Mercuriadis. In these days, the people “prefiere morderse el brazo derecho antes que no pagar sus 10 libras al mes por su subscription to Spotify ”. When it came to a crisis in 2000, the music industry began to recover, and the music industry recovered.

Las plataformas como Spotify o Apple Music is making a dominant consumer music. For USD 10 al, people can listen to unlimited music through their phones or computers. The British, for example, will spend 139 million millions on musical pieces in 2020, according to the British Phonographic Industry. According to Goldman Sachs, 416 million euros will be paid by the global level of service subscribers this year, up to 1.22 million million by 2030.

My choices mean more ingrained in them. For this reason, I can share his songs in reproduction lists, movies, video games, commercials and applications like TikTok.

While some of the main discographic prints are only $ 150 per year, Hipgnosis offers a premium of $ 5,000 per song. The most recent inversions generated by the company algo de 30 million US dollars.

“The music industry is very infravalored. All the world needs to invert”, Opinó Mercuriadis, who plans to approve the recent catalog and Hipgnosis financial weight for“ traer el cambio ”in the business that is his big passion.

“In the end, what we see succeeds is that the power lies in the people who create, with the artists and the composers. We will use a lot of our resources to help unite the composers community. Now we have about 120 composers in Hipgnosis … What we really like are the 120 most important composers of the world. Now there is no one who can count on the large discographies to pay his bills in all months, ”he said. “We are the catalysts of the change”.

The veteran of the planetary industry uses his connections to buy more music. Consider that Hipgnosis can duplicate its size to 120,000 cancers. Conoce a todos y personally negotiate their agreements. But there is a catalog that can be found on all pages. Visit the material musical of the Beatles no está en el mercado, Mercuriadis claims that everything is for sale at a price.

SEGUIR LEYENDO:

Shakira sells all of his 145 songs

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