A view of a Huawei store in Henan province in central China in November 2020 Photo: cnsphoto
Huawei will launch its new foldable MateX2 series on Monday. According to analysts, the Chinese technology giant is showing the ambition to continue its leading phone line, despite the US ban that reduces its main chip stock and harms its chip design businesses.
According to Huawei’s earlier announcement, the Chinese brand’s next foldable phone MateX2, with its self-developed Kirin 9000 chipset, will be unveiled at an online event on Monday night.
It is also the first new product to be launched by the company after the Chinese lunar year.
“The new product launch shows that the company may not give up on the high-end smartphone market, at least in the short term,” Ma Jihua, a veteran analyst in the industry and a close-knit Huawei follower, told Global Times on Sunday. said.
Reuters reported in late January that Huawei was in the early stages of selling its premium smartphone brands P and Mate series, citing two people who have direct knowledge of it. The report also says that the move could lead to Huawei ‘finally making the luxury smartphone business.’
Huawei has denied the reports, saying it has no plans to sell its mobile phone business, the company told the Global Times earlier.
Mom noted that the continued introduction of high-quality products may also indicate that Huawei is continuing the research and development of its self-developed Kirin disc range despite the US ban, as Huawei can only upgrade the support of its own disc capability. features of its phones and competes in the smartphone market.
However, analysts said the severe shortage of chips would still affect the shipping of phones and lose market share.
According to a report from Nikkei Asia, Huawei will more than halve its smartphone production in 2021 amid a severe shortage of chips. Huawei providers have been reported to have been notified to reduce production, and the company expects its mobile phone providers to drop by more than 60 percent to about 70 million units by 2021.
“The drop in phone shipments is likely to lead to a 20-30 percent drop in revenue next year,” Ma predicted, noting that Huawei’s profit margin could increase.