HP has announced that it has acquired $ 425 million in peripherals from HyperX. The acquisition gives HP a major foothold in the gaming accessories market.
This deal will lead to HP buying the HyperX brand from Kingston, the current owner, but HP notes in the announcement that “Kingston will retain the DRAM, flash and SSD products for gamers and enthusiasts.”
HP has made progress under the Omen brand over the past few years to enter the peripheral gaming space, but it has not gained much traction compared to competitors such as Corsair, Logitech and Razer.
HP tells The edge that the Ngenuity Companion app used for some HyperX accessories will continue to exist and not be used in the Omen Control Center software.
HyperX is one of the most notable brands in this market, with accessories for games, including the series of Cloud Heads, which is currently one of the top-selling gambling heads. Apart from gaming chapters, HyperX’s portfolio includes a range of gaming accessories, from gaming keyboards to microphones. Recently, HyperX announced its first 60 percent mechanical gaming keyboard.