The Lamborghini Urus sportnuts offer everything Lamborghini manufactures, attracting new customers to the brand that is better known for sports cars such as glass pieces.
Supercar purists have severely criticized SUVs over the advent of SUVs in their beloved brands. But the Urus shows that even buyers of exclusive exotic cars SUVs are irresistible.
The model year 2021 Urus starts at almost $ 220,000, a very high price for an everyday family vehicle. This is really what the Urus is meant for: a Lamborghini that anyone can drive and use every day like the countless SUVs that now fill segments in the middle of the car market.
The vehicle’s specifications and reviews of the Urus indicate that the vehicle is impressively versatile. It can drive 0-62 miles per hour in 3.2 seconds – remarkably fast acceleration for any vehicle, no matter with an SUV. And it’s built to handle like a real sports car on a racetrack. But Lamborghini also equipped the Urus for off-roading – something for which Lamborghini is not known.
But while some have said that the Urus may be the ultimate vehicle, there are some who have criticized its design as being too far from the sleek and toothed shapes that made Lamborghini famous. The Urus has also upset some sports car purists, as have Porsche’s sport utility vehicles.
Some supercar manufacturers remain on the sidelines of the SUV craze. The British manufacturer McLaren is one of these companies and says that he does not need an SUV to be profitable. Other companies apparently conceded after some reluctance. Ferrari, for example, is reportedly working on its own SUV, after years of internal resistance.
The Urus and its success is a sign that Lamborghini has become something other than what it has been for most of its history. It must now survive in a market where sports utility sales have risen dramatically. In the premium and super-premium segment alone, according to LMC Automotive, SUVs went from just under 12% of total global vehicle sales in 2000 to 50% in 2020.
Decades ago, vehicles such as the Jeep Cherokee, Ford Explorer and Toyota RAV4 began to bring the concept of sports utility vehicles to the masses. Now the best manufacturers, including some that are resistant, are watching the market go and decide not to fight against it. Often trends go downward from the premium segments to the mass market, says Jeff Schuster, president of global forecasting for LMC Automotive.
“Now we’re seeing the turnaround where the mainstream trend has led to premium brands introducing the SUV into their market,” he said.