Bears are not the only animal you can build.
As the Christmas season draws to a close, it’s time to think about Valentine’s Day and Easter. While it is not yet certain what the holidays in 2021 will look like, Hershey has made it clear that they will be filled with chocolate.
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Hershey set out his new Valentine’s Day and Easter series for next year in a press release released Monday, confirming the return of favorites like Reese’s eggs, in addition to some new additions, including a chocolate Build-A-Bunny.
The Build-A-Bunny, as the name may indicate, is a chocolate bunny designed to break down different pieces and then rearrange them in different ways. The company previously offered similar “Build-A-Snowman” and “Build-A-Santa” chocolates during the 2020 holiday season.
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Hershey also offered a new addition to his Reese range: a peanut butter cup with marshmallows.
Michael Reese, senior brand manager for holidays, said: “These stars are our Reese’s Mallow-Top Peanut Butter Cup. We have reintroduced the classic Reese’s Cup by combining the best Easter flavors, milk chocolate, marshmallow and delicious Reese’s peanut butter. Butter, everything in one wonderful cup. Yes, it’s as good as it sounds. “
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Hershey’s Valentine’s Day presentations are all, not surprisingly, loving. Among the 2021 items are chocolate teddy bears, rose-shaped chocolates and a variety of candy-filled boxes.
“Whether you’re a hopeless romantic or a last – minute Cupid, this new offering is the perfect treat to make Valentine’s Day extra special,” said Erin Crawford, brand manager for holidays. “Our team has taken our classic artists – Kisses Tucks, Hershey Chocolates, Reese Cups – and added new seasonal masterpieces that you want to build all year long.”