If you were looking for another scoop of nachodip, you probably missed it.
Yet a five-second Reddit ad aired during the Super Bowl still managed to give most of the Internet a double chance, after the short, glitchy message disappeared from the screen just as quickly.
For those of you who do not catch it, the company, headquartered in San Francisco, says in its second ad:
‘Wow, that actually worked. If you read this, it means that our bet is bearing fruit. ‘
The ad was designed to look like a typical message on the popular social media site, and also commented on last week’s GameStop saga, in which a forum on the site called r / WallStreetBets called users together to starting a short press on the video game retailer to generate a sudden increase in its share prices Consequently, apps like Robinhood (a company that aired its own Super Bowl ad) had to limit their users to how many shares they could buy.
‘Large playgrounds are expensive, so we could not buy a complete one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime, “the Reddit ad read, adding: ‘One thing we learned from our communities last week is that underdog can achieve almost anything if they come up with a general idea. ”
Last week, r / WallStreetBets estimated plans to launch a GoFundMe campaign, eventually raising more than $ 29,000 with the goal of airing their own fiery Super Bowl ad on Robinhood, after which the Reddit ad apparently also referred to.
‘Who knows, maybe that’s why financial textbooks should add a chapter on’ trends’. Maybe ur / SuperbOwl helps to teach the world about the majesty of owls. You may even pause this five-second ad. ‘
Dozens of viewers nationwide have definitely done so, as evidenced by dozens of screenshots of the ad that quickly appeared on social media. Some even compared its bizarre, disruptive nature to the Max Headroom incident, a signal hijacking that took place in 1987 and has long been a top discussion among Redditors.
Watch (and interrupt) the full ad below: