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The Super Bowl halftime show, sponsored by Pepsi, is one of the biggest musical performances of the year.
According to Reuters, the rest time program could cost more than $ 10 million to present, although the artist is not paid for their 12- to 15-minute concert.
In recent years, the halftime show has attracted a live audience of about 100 million viewers, thus justifying the cost for dozens of dancers, multiple stages, fireworks, lighting, costume change and even trapeze equipment.
“We cover expenses and production costs,” an NFL spokesman told Forbes earlier.
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While artists do not receive a direct Super Bowl payday, an appearance on such a large international stage can yield other financial benefits.
The halftime show offers artists a rare opportunity to promote their music and performing arts to tens of millions of viewers at once.
Singer Lady Gaga will perform at the Super Bowl LI at the NGR Stadium in Houston, Texas on February 5, 2017. (TIMOTHY A. CLARY / AFP via Getty Images)
When Maroon 5 performed in 2019, the band had a 488 percent increase in sales, according to Nielsen data.
In 2017, Lady Gaga increased sales of her digital catalog by more than 1,000 percent on the day of the game. She sold about 150,000 more albums and songs.
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In 2020, Jennifer Lopez and Shakira performed a medley of songs that, according to Billboard, achieved more than a 1,000 percent increase and more than 16,000 digital downloads.
Shakira and Jennifer Lopez will perform during the NFL Super Bowl 54 soccer game between the Kansas City Chiefs and the San Francisco 49ers on Sunday, February 2, 2020 in Miami Gardens, Fla. (AP Photo / Seth Wenig)
This year, on Sunday, February 7, Grammy winner The Weeknd takes the stage at Raymond James Stadium in Tampa, Fla.
The ‘Blinding Lights’ singer (30) and his team recently spoke to Billboard magazine and revealed that he had spent an almighty $ 7 million to ensure that his Halftime Show performance went according to plan.
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“We’re really focused on engaging home fans and making performances a movie experience, and we want to do that with the Super Bowl,” the Weeknd told Billboard.
The Weeknd’s manager, Wassim Slaiby, pointed out that although the organizers of the event would pay the bill, the Weeknd contributed $ 7 million of its own money to make the “half-time show he intended.”
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“We always had the Super Bowl on our bucket list, and we always had timelines for all of our goals,” said co-manager Amir “Cash” Esmailian. “It came a few years earlier than we expected.”
Fox Business, Thomas Barrabi, contributed to this report.