It is not clear why BMW did this, as the M2 competition is far from a bad car. It would have been no sin if they had just exaggerated a louder exhaust sound from an actual M2 competition over the clip, but that’s obviously not what they did.
The only two V10-powered vehicles on sale at the moment are the Lamborghini Huracan and the Audi R8 – and they use the same engine – so this is one of them, or to be honest, one of BMW’s older M5s or M6s, both was at one point powered by 5.0-liter S85 V10s. Of course, it could also be a number of other V10-powered cars. This is just the most likely, with Mitchell as well Highest gear host Chris Harris both said they had heard the Audi / Lambo V10.
In any case, it is fair to say that there is not much logic behind the marketing of BMWs anymore, and it would be fruitless to explain it. I think it’s at least not as bad as Quizno’s “Rat Commercial”. If BMW starts doing such things, we will know that they are reaching the bottom line.
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