Monopoly board game
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Toymaker Hasbro on Tuesday announced a partnership with Roblox, an online video game platform, to release Roblox’s Nerf and Monopoly merchandise.
Both companies’ shares traded higher after the announcement. Hasbro shares rose more than 1%, while Roblox shares peaked at $ 82.03 in 52 weeks on Tuesday. Recently, Roblox’s share has risen by more than 7%.
The Nerf shooters will feature various Roblox games such as Arsenal and Jailbreak, and will be available in US stores this fall. Each blaster contains a code that players can redeem online for a virtual blaster to use in the game.
“Our design teams have done a phenomenal job of capturing the creativity and essence of Roblox creators and their most immersive, innovative Roblox games in NERF blaster form,” said Adam Kleinman, Vice President of Nerf Global Marketing , said in a press release.
In addition, a new version of Monopoly will include popular Roblox experiences in the game. It also contains a code that players can redeem for an exclusive virtual item. The board game can be pre-ordered at Hasbro Pulse in the US and Canada and at Big Bad Toy Shop.
A Nerf brand experience will be launched on Roblox’s platform later this year.