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Harley-Davidson Inc. announced Tuesday that the company will launch a new range of motorcycles in 2021, a sigh of relief for the struggling motorcycle manufacturer.
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The Milwaukee-based motorcycle manufacturer offers a variety of choices. The new models include the Street Bob 114 and the redesigned Fat Boy 114 cruiser. However, the manufacturer also plans to offer four super-premium models from its Custom Vehicle Operations team.
According to the company, Harley is also adding style options for its Street Glide Special, Road Glide Special and Road King Special models.
The announcement comes less than a year after the company planned to offer fewer models after facing years of declining sales, especially in the US – the largest market – as it tries to adapt to ‘ an older customer base while he wanted to expand the market abroad.
Furthermore, the company announced last February that its CEO, Matthew Levatich, is retiring. By May, the company planned to ease production for the year after reopening its plants due to virus shutdowns.
However, in the course of the pandemic, motorcycle sales began to increase in part due to consumers wanting to avoid mass transportation, along with the desire to find social activities, motorcycle trend viewer Robert Pandya told Forbes.
HARLEY DAVIDSON PLANS FOR LESS MODELS, SIMPLER FACTORIES AFTER CORONAVIRUS CLOSURE
Meanwhile, Harley attributed part of its success in the third quarter to the company’s ability to revamp its business and create a “new business model that allocates the organization to performance, reduces costs and focuses on profitable products and markets intensify. “
Part of this process included streamlining the planned product portfolio by 30%, while reviewing the launch period and “market for maximum impact and success” practices.