Gwyneth Paltrow quickly made a name for herself in the wellness space with her brand Goop. But now the 48-year-old is also becoming synonymous with female pleasure after releasing the brand’s first vibrator.
“Our sexuality is such an important part of who we are and even the fact that, if you think about it, we’re on morning television so we can ‘t talk about female pleasure,” Paltrow said. TODAY during a Thursday appearance. “It gives you a kind of insight into how culturally it’s still taboo.”
The vibrator is not the first of Paltrow’s products to use taboos, as Goop previously launched a “This Smells Like My Vagina” candle and vaginal jade eggs. “One of the things we really believe in at Goop is to dispel shame from these topics,” she explained to co-presenter Savannah Guthrie. This has been made clear to her since she spoke openly about her own sexuality in 2016.
“We have the idea that you can not be a mother and a businesswoman and love to have sex!” She said Self. “How is an intelligent woman a sexual being? It’s really hard to integrate things. … But I think it’s important that mothers and women contribute to society in the same way that our true sexuality is not lost or set aside. ‘
Paltrow expanded on this with the release of The sex issue, a book by Goop editors, which contains a foreword by her, which promises to explain “everything you’ve always wanted to know about sexuality, seduction, and desire.”
“Sex is the big problem with the buttons. While not surprising, it was obvious to all of us on goop to see how stimulating conversations around women’s pleasure and sexual health can be for so many,” Paltrow wrote. “Women who talk about sex – about what they want and what not, what they get and do not get into their intimate relationships, the toll of sexual trauma and how they heal – tend to make men (men as well as other women) ) extraordinarily self-conscious and uncomfortable. ‘
The mother-of-two further writes: ‘At the moment there is a joint opportunity to dispel the dangerous idea that women should not be completely comfortable talking about their sexuality – or that someone should be ashamed because he asked questions. “
According to a subsequent interview with Glamor United Kingdomselling products like Goop’s own vibrator is one of the first steps in removing the stigma. “We feel like when we open conversations, sell a product and we shine on it, the shame starts to go away,” she said.
Paltrow reflected the sentiment when the product was launched just two months ago, saying New York Times, “I think as opposed to ‘Why a vibrator now?’ it’s like, ‘How can we make a vibrator that helps reduce the stigma surrounding things?’
Even less explicit products, such as the infamous vagina candle, were part of the destigmatization effort.
“Goop was definitely a partner in paving the way and creating a culture around women’s health, sexual health and sexuality. That’s why we made a vagina candle,” she said. “Let’s get rid of all this. Get your projections off me. Let me experience myself, my body and my pleasure in my own way.”
Still, Paltrow said she “always” gets an answer from her 78-year-old mother, Blythe Danner.
“She is [proper], “Paltrow said TODAY Thursday morning. “But even decent ladies also have sexuality.”
And while Paltrow is proud of her platform and her brand for raising awareness of these topics, she is not the only one. Dakota Johnson, who is currently dating Paltrow’s ex-husband, Chris Martin, is also working to free the scandal surrounding sexual well-being for women as part of the company Maude’s “This is not a toy” campaign.
“For too long, sexual health has been poorly marketed, hyper-aggressive and highly gendered,” Johnson said. In style. “With us This is not a toy campaign, we want to activate hearts and minds in an effort to desigmatize sexual and intimate instruments. The use of language around sexual products is often outdated, gender specific and diminished. ‘
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