TIME Magazine will keep bitcoin on its balance sheet, the company’s president confirmed. TIME is also working with Grayscale Investments to produce a video series on cryptocurrency and has agreed to be paid in bitcoin.
TIME Magazine will keep Bitcoin on balance sheet
TIME Magazine is teaming up with Grayscale Investments to produce a crypto-video series. The company is paid in bitcoin and has committed to keeping the cryptocurrency on its balance sheet.
TIME Magazine was founded in 1923 and provides guidelines for current affairs, politics, business, health, science and entertainment. The company, which is published fortnightly, says that every week more than 20 million subscribers worldwide visit their magazine for exclusive coverage.
Michael Sonnenshein, CEO of the gray scale, tweeted on Monday, explaining that the videos explaining the crypto space will appear in the summer. He also confirmed that Keith Grossman, president of TIME, has agreed to take his payment in bitcoin and keep BTC on the balance sheet.
A growing number of companies are accepting bitcoin and adding the cryptocurrency to their balance sheets. TIME Magazine joins major bitcoin treasure trove companies, including Eles Musk’s Tesla, Jack Dorsey’s Square Inc., and Michael Saylor’s Microstrategy.
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