Since the launch of Nvidia’s GeForce RTX 30 series and AMD’s Radeon RX 6000 series of graphics cards last autumn, overwhelming demand and a tight supply, exacerbated by a boom in cryptocurrency, have caused prices everyone graphics cards. Support yourself: it looks like it’s going to get worse.
In the Asus DIY PC Facebook group, the technical marketing manager of Asus, Juan Jose Guerrero III, warned that prices for the components of the company will rise in the new year.
“We have an announcement regarding MSRP price changes that will take effect in early 2021 for our award-winning range of graphics cards and motherboards,” Guerrero wrote, although he warned that ‘additional models’ could also get price increases. . ‘Our new MSRP reflects the rise in component costs. operating costs and logistics activities plus a continuation of import tariffs. We have worked closely with our supply and logistics partners to keep price increases to a minimum. ASUS appreciates your continued business and support as we navigate through this time of unprecedented market change. ”
Asus Yikes. It’s not a small bump either. WCCFTech found that the liquid-cooled ROG Strix Radeon RX 6800 XT LC on Newegg is staggering $ 1,080, compared to a launch price of $ 900. The Asus TUF Radeon RX 6800 XT was launched at $ 810, but is now at $ 970 on Newegg.
Nor do these increases increase by Newegg. Videocardz has found a wide range of GeForce RTX 30 series graphics cards that are currently listed at much higher prices on Asus’ own website. The Asus ROG Strix RTX 3080, for example, was launched at $ 850 (and is still priced on Best Buy’s website), but is now listed at $ 930 on Asus’s website, as well as B&H Photo and Newegg. Other GPUs see similar format. The Asus TUF RTX 3060 Ti that we rated (and loved) at $ 460 now costs $ 530 at Newegg, making it more expensive than the increased $ 500 GeForce RTX 3070 Founders Edition.
AsusAsus says motherboards will also see price increases in 2021.
The price comparison between the TUF RTX 3060 Ti and Nvidia’s RTX 3070 Founders Edition may end up being academic. Asus is one of the largest manufacturers of computer components, with fingers in virtually every phone pie. If it increases prices due to international shipping logistics and tariff issues, you should not be surprised to see the same soon from other sellers. We have heard from numerous sources from hardware vendors and system integrators about the sincere cost of doing business. If you thought 2020 was tough, 2021 even PC gamers look darker to upgrade their gear Cyberpunk 2077. Fingers crossed this insanity, come down sooner.