Grape nuts will be on the shelves again in March

Grape nuts will be on the shelves again in March

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Grape-Nuts will begin shipping at normal levels by mid-March, its parent company Post Consumer Brands said on Thursday, causing the end of a week-long shortage due to supply chain constraints and higher demand.

“We promised our loyal fans that we will work hard to get Grape-Nuts back on store shelves as soon as possible, and we are now committed to an earlier date than expected,” said Kristin DeRock, Grape- Nuts’ brand, said. manager, who added that the company had boosted production of the grain.

Post (POST) used the shortage as a marketing opportunity and held a contest with free grape nuts for a year, plus a $ 1.50 discount voucher as a ‘sign of apology’ on his Facebook page.
The scarcity of grape nuts comes because the demand for consumer goods put the supply chains under pressure, which led to loss of production. Grain, a category that had struggled before the pandemic, once again caught customers’ attention as more people ate breakfast at home.
Post is not the only grain manufacturer experiencing problems. Also on Thursday, Kellogg (K) said it had trouble keeping Frosted Flakes and Corn Flakes on store shelves, according to Bloomberg.

“Our capacity limit was when we left the year,” Kellogg CEO Steve Cahillane said on the company’s quarterly earnings. “Nobody obviously expected what kind of year grain would have.”

From 2015 to 2019, the U.S. ready-made grain market fell between 1% and 2% each year, according to data from Euromonitor International. In contrast, from 2019 to 2020, the market grew by almost 20% to about $ 10.6 billion.

Grape-Nuts has been around since 1897, when it was developed by founder CW Post himself, according to the Grape-Nuts website. It is made with wheat and barley (but no grapes or nuts). Post also makes cereal products Honey Bunches of Oats, Pebbles and Raisin Bran, among others.

–CNN Business’ Danielle Wiener-Bronner contributed to this report.

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