Most of Google’s programs are free (and more than usable with advertising), but the company has built up a number of paid service levels over the past few years – led by YouTube. The Google Store now prominently advertises these listings with a dedicated “Subscriptions” landing page.
To join the Pixel, Nest, Stadiums, and Pixelbook product lines today at the top of the Google Store is a “Subscriptions” page. (This addition comes in handy at the expense of accessories.) The offerings are divided into four categories:
- Programs and music: YouTube TV, YouTube Premium, YouTube Music Premium,
- Games: Stadia Pro, Google Play Pass
- Storage and security: Google One, Nest Aware
- Phone plan: Google Fi
When people think of Google subscriptions, it’s probably YouTube that comes to mind right away. As of Q3 2020, YouTube TV has 3 million customers in the US, while Premium / Music Premium has 30 million. Meanwhile, Google is growing Stadia Pro, while Play Pass is another attempt to offer Android games without ads and unlock all in-app purchases.
Google One, which will become more important as Google Photos loses free unlimited storage in 2021, is next. Meanwhile, Nest Aware was revamped in May with restructured pricing plans that are no longer per device. The rounding off of the list is interesting that the Google Fi MVNO, after which is linked on the setup page of all phones.
By adding the Google Store, the company claims that its hardware works best with the paid listings. The various service descriptions, for example, mention ‘Nest Display, Chromecasts and Pixels’ directly.
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