Earlier today, Fast company shared an article pointing out that Google still needs to update its iPhone and iPad apps to bring them in line with Apple’s new privacy requirements for the Apple Store. Fast company speculates that Google may be trying to delay the release of its privacy label data, but this does not appear to be the case.
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According to a report by TechCrunch, Google does not take a stand against Apple’s privacy labels and plans to add the privacy information to its iOS app catalog as soon as this week or next week.
Apple has implemented privacy information in iOS 14.3, after promising the feature when iOS 14 was first announced. App privacy labels provide customers with a way to determine what data an app collects about them before they choose to install it.
Apple requires all applications to report privacy information in the App Store, and developers to identify all data collection and use cases. Labels are divided into categories, including data used to track you, data linked to you and data not linked to you, indicating that it is anonymous.
There has been some negativity associated with the app’s privacy, as Facebook has long been labeled due to the amount of data it collects, and it’s quite possible that Google will have similar privacy labels.
As of December 8, all app updates submitted must include the privacy label information. Most Google apps designed for iOS devices have not yet seen updates before December 7th. It’s not clear why Google delayed updating its iOS apps when it updated Android. programs, but this may be due to the holiday period. Google is implementing a code freeze from late December to early January, which TechCrunch suggests may be the reason for the lack of iOS updates.