Google is primarily an advertising company, but over the last few years the company has introduced many paid services: YouTube Premium, Google One, Fi and Stadia Pro come to mind, among others. There’s never been a central button where you could find Google’s subscription listings, but now it’s a thing of the past: you can see all the company’s paid services in one place in the Google Store.

The new Sentries category resides in the site’s top navigation between the Pixelbook and Special offers, replace the Accessories old section (which you can now find in the sub-menus of other categories). The subscriptions are sorted into four groups:

  • Programs and music: YouTube TV, YouTube Premium, YouTube Music Premium
  • Games: Stadia Pro, Google Play Pass
  • Storage and security: Google One, Nest Aware
  • Phone plan: Google Fi

All the plans have a Learn more link you take to the relevant service with more details and options or instructions on how to sign up.

It’s unclear why Google decided to add its central subscriber hub to its hardware store of all places, but it may indicate that the Google Store is more than just a place to get phones and devices. If the Play brand is slowly disappearing, I would not be surprised if the Play Store is folded in the Google Store one day.