Last night, a new page was launched in the Google Store with a rather strange and unexpected focus – subscriptions. This new page gathers all the subscription services of the company in one place and advertises it in an effort to get new sign-ups. While I think it’s unusual to see this page in this particular store (or maybe it’s home?), It’s not at all surprising to see Google take this step in the first place. The new page – which can be found using the blue button below, markets their paid services in four categories:
Programs and music
- Youtube TV
- Live TV from 85+ top channels.
- Recording with unlimited DVR space.
- Look at Nest screens, Chromecasts and Pixels.
- Youtube Premium
- Ad-free YouTube.
- YouTube Music included.
- Download videos to watch offline.
- Play even when your screen is locked.
- Youtube Music Premium
- Ad-free YouTube Music.
- Play millions of songs and videos.
- Download songs to your Pixel.
- Enjoy music even while using other apps.
Play
- Stadium Pro
- Play games instantly on the things you already have with Stadia.
- Sign up for free games with Stadia Pro.
- Discover more free games every month.
- Google Play Pass
- Hundreds of games and programs.
- No ads or in-app purchases.
- Collected collection is updated monthly.
- Share with up to 5 family members.
Storage and security
- Google One
- Get extra cloud storage.
- Back up the important stuff on your phone.
- Encrypt your online activity with a VPN.
- Earn Google Store Rewards (up to 10% back)
- Nest Aware
- Miss nothing on all Nest cameras.
- Get up to 60 days of event video history.
- Get up to ten days of 24/7 video history.
- Receive alerts when packages arrive.
Telephone plan
- Google Fi
- A phone plan with simpler pricing and smarter coverage.
- Pay for the data you use, or choose unlimited.
- No stores, activation costs or contracts.
We’ve already had a lengthy discussion about how Google is not angry, but they are in the midst of an identity crisis. In today’s society where users are becoming increasingly privacy oriented, they need to reform their public perception of an advertising revenue-driven service provider, which is free for all to access in exchange for their personal data to that of a business that supports more on direct payments in exchange for services. As they approach their trial against the trust trust by 2023 – that’s right, the company’s trial against the Justice Department would be in court recently before 2023 – they need to mitigate themselves from the advertising revenue so that the verdict we everyone knows can get by that time much less a stroke.
That’s why we’ve seen over the past few months how they lean so strongly in subscriber models. I predicted it would not be the last of it, and this new page proves I was right in this regard. I personally think it’s an excellent model to switch to money for services, but the concern that many users have is that Google will probably use their data in specific ways, in addition to asking for their money. There is no word on how things will work over the next few years, but storing data and using it to run ads are two different things. I think the former is inevitable and necessary, while the latter is not. If they use your advertising data in addition to taking your hard-earned cash, it will double, so we hope Google will sort out some of these issues before they cross the bridge.
I’ve said it before, but it can be harder than you think to satisfy everyone, as their famous one-time account management makes a cross in all their services, forcing everyone to be deeply integrated and tied to one. another. I personally like this because it has created a more similar ecosystem for all of us, but it is of concern to those who feel that Google should hand over data in full in cases where they receive payments.
What do you think of this mystery? Are you currently subscribing to one or more of the above services? Would you buy it if it means Google will no longer have access to your data to serve your ads? Does it create a more balanced Google? How do you feel their entry level could improve? Let us know your thoughts in the comments section!
Google Subscriptions & Services
