The media affected some Australian media. Last December, the Governor of this country proposed a new law that obliges Google and Facebook to pay attention to the creators of ads to spread their content.
Google has been blocking intermittently some Australian news web pages in its search results, as part of an “experiment”, information The Sydney Morning Herald.
During the last days, internet teachers of these countries report that the sites of different local media disappears from search results, will only show antique jars or containers of other sources.
The technology giant has confirmed to its customers that it is carrying out a number of experiments in this regard, and will ensure that only a small number of users are affected. “Currently we are carrying out some experiments to share the impact between Google’s branding and search engine, which affects around 1% of users in Australia, “said a company spokesman for insurers, whose experiments are set to take place next February.
Google and Facebook to the news creators?
The company’s announcements have already been made that the Australian Government will present, in December, a project that obliges Google and Facebook to agree with the communication media and pay attention to news creators to distribute its contents.
Following the proposed legislation, Google and Facebook will be subject to an obligatory arbitration of prices if no commercial agreement is reached on the Australian media. The digital platforms are connected to 7.7 million dollars worth if not complied with the decision, recounts Reuters.
“We are working on a life-saving code and we hope to work with the Senate committee, politicians and editors, to log a correct result for all, in the interest of all Australians “, said the Google spokesperson, and signaled that in the 2018 expansion the pages that he has taken on the editors,” only for the reference traffic, is estimated at 218 million dollars “.
The Australian law project, which has a political and presumably strong support will be voted on in Parliament this year, has been approved by an inquiry by the Australian Commission on Competence and Consumer Affairs (ACCC), which demonstrates that the giants of technology have demased market power in the communication media industry, a situation that, according to the authorities, represents a potential redevelopment for the proper functioning of democracy.
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