With iOS 14, Apple requires app developers to inform users and subscribe to the detection. Google announced today that its first-party iOS apps will stop using certain tracking methods to prevent the upcoming consent prompt from appearing. Meanwhile, the company also provided guidance to developers and advertisers ahead of Apple’s App Tracking Transparency initiative.
Detection refers to the act of linking user or device data collected in your app to user or device data collected from other companies’ applications, websites or offline properties for targeted advertising or advertising measurement purposes. Detection also refers to the sharing of user or device data with data brokers.
appeal
Google has an unspecified “handful” of iOS apps that need to be released under Apple’s App Tracking Transparency (ATT) policies and requires users to click “Allow detection” or “Ask not to track the app” before they can continue.
Instead of indicating the request, Google will stop using a device’s unique IDFA (Identifier For Advertisers) when ATT launches early this year, and therefore be ‘in line with Apple’s guidance’. Of course, Google presumably has other tracking methods, while everything in their stack is technically considered first party. The company also reiterated that its services will get App privacy labels as they are updated.
Meanwhile, Google is being hit by ATT as a major player in the advertising industry on two more fronts. It warns that developers making money through their ads through ads “could have a significant impact on their Google advertising revenue on iOS.” Users are generally expected to refuse “detection” when they see the indication. As such, they can no longer be shown personalized ads, with generic ads being less profitable.
We help developers upgrade version 7.64 of the Google Mobile Ad SDK to new features like SKAdNetwork support, to help improve iOS earnings. Read more about how app publishers can prepare.
In addition, advertisers will have trouble measuring the performance of their advertising campaigns, and developers will have less insight into installations, sales, and other metrics. Google is working with industry partners to make changes to Apple’s replacement.
In the meantime, we encourage app advertisers to upgrade to the latest version of Google Analytics for Firebase for new features like SKAdNetwork support. We also encourage advertisers to closely monitor the performance and delivery of all iOS app campaigns and, if necessary, adjust budgets and bids to achieve their goals.
FTC: We use revenue to earn automatically affiliate links. More.
Check out 9to5Google on YouTube for more news: