Google is reproducing the tone in Australia as it plans to block its search engine from Canberra by modifying the destination project to oblige the Californian giant to remunerate the media outlets for its content.
The Australian governs work in a “winning conduct code” that superstitiously governs the relationship between the communication media and the giants that dominate the internet, between the distances of Google and Facebook, which are well received by the advertising public.
This project, one of the most restrictive in the world, has received millions of dollars in infringement cases and is being directed to the “current news” of Facebook and Google searches.
According to the general director of Google Australia, Mel Silva, this year he was told by a Senate commission that the “peer scenario” is likely to be that the code breaker will approve it, and that the case in which the group is bound to be suspended its bus services in Australia.
“If this version of the code is found in my, we will not have another option to suspend Google Search in Australia”, verklaar Silva.
An article to which the Australian Prime Minister, Scott Morrison, responded.
“Australia is the one to establish the rules of what can be done in Australia. It is our Parliament that decides”, he said. “People who are dispossessed of working within this brand in Australia are welcome. But we will not give them up for sale”.
– “An unpredictable precedent” –
The Australian initiative is looking for very close to the world at a time when the media suffers from a digital economy from Facebook, Google and other big technology companies that are getting even bigger in terms of publicity.
The crisis of the media has been aggravated by the economic collapse provoked by the coronavirus. In Australia, periodicals have been closed and hundreds of periodicals have been filled.
The code breaker previewed that Google and Facebook reminded the Australian media, is the ABC public group or the periodicals of the News Corp group of Rupert Murdoch, to use its content.
The goberno is only available on Facebook and Google, but there are other popular platforms like Instagram or YouTube.
One of the most controversial aspects is that Google and Facebook should enter into a winning arbitration with each medium, lacking an amicable agreement. The arbitrator decides between the position of the media and the technological giants regarding the amount of remuneration.
“This provision of the Code will make an unprecedented precedent for our sector and the digital economy,” said Silva El Fiernes. “Geen versoenbare kona forma en que funcionan los motors de busqueda o internet”.
Silva insists that Google wants to support the communication media and suggest modifying the code of the code that needs to enter into force this year.
“Have a clear truck haha a correct code and with which we can work, with simply a few small changes”, dijo.
Google has recently learned that it may impede the content of Australian media websites appearing in the search engine results. Empezó to try this type of media between some internet sites.
– Facebook Photos –
But this year was the first time the group declared it had to block its search engine in Australia.
United States of America is also planning to renounce Australia in its project, although it considers it “fundamentally unbalanced” in favor of the media.
Facebook has also released the code in its current form, announcing that it will start publishing the content of Australian communication media if it goes live.
“The vast majority of people who use Facebook can follow suit, but we can not proportionate themselves,” said Australian Military Senator Simon Milner, a Facebook directive.
Australia is initially proposing a “voluntary conduct code”, to reiterate its position stating that there is no equal agreement between the media and the technological giants, debating the weight of these last ones.
Australia does not have a good brand, but Google is in conflict with the media.
The Jueves, the California group announced the launch of a brand agreement that will lead the way to the remuneration of the French press in terms of the right or congenital rights.
The derechos afines son a disposition similar to the derechos of author create hace dos aos by a European directive to supuestamente increase the distribution of digital ingresos for the benefit of the periodicals and the press agencies.